Whether you like it or not, Social Media is a part of our daily life and it has contributed to the fitness industry boom by spreading awareness and inspiration to fitness hopefuls.

A single tweet, Instagram photo or Facebook photo can be the next viral thing and you want your social media game to be on point to ride these trending waves to reel in the leads for your gym. Your free trial program might be the best by following these tips here , but if you are not reaching a good number of people, they are missing out on what you have to offer.

Here are Five Ways Social Media Can Increase your Gym Leads

• #1 Have Membership Giveaways

  Freebies are a tried and tested method to excite people to participate in social media campaigns. Note that you can only do this once you have a good-sized friends’ base. You can do a Likes Contest or Share Contest and offer a prize to the member that puts in the best effort to promote your business. A free one-month membership perhaps? Free personal training sessions?

• #2 Participate in Popular and Trending discussions

  The comments section is an untapped wealth of readers. Some people actually prefer reading the comments of a funny post, for example, as they sometimes find more hilarious content in it than the posted article/photo itself. Some comments have more information than what the post provided and people are looking for that. By participating and talking with real people, you establish a reputation that your gym is approachable and customer centered. People value such service when looking for a good gym or fitness studio. They might not be looking for a gym however; once they see useful comments of others about your gym, it’ll definitely make them want to come check it out.

• #3 Post Pictures of your Gym and its Members

  Let people know how awesome your facility is and how happy the people in your gym are. Showcase your available equipment and how these can facilitate and help members reach their goals. Post pictures of your members having fun. This becomes very inviting for people to try it out for themselves. You can go one step further an even feature a gym member monthly. This is a guarantee that the featured member will share this in all of his/her networking sites.

• #4 Post Beautiful Pictures and Great Content

  We love seeing pictures of fit people and this gives us motivation to workout more and be the person in the picture. If you add great content like nutrition and work out tips to these photos; it will urge others to like and share this content in their network. You can also post before and after transformations of your members to let people know that your gym gives results.

• #5 Promote an Instagram Hashtag for your gym

  Alongside posting pictures, making a hashtag that is unique to your gym is like reserving a keyword with Google. If you own this hashtag and once your members start posting muscle shots, your gym will get its recognition too. We will discuss choosing the right combination of words more in later articles

Once you got your social media channel going, be ready to let those leads come in and entice them with your free trial program. Just make sure that you have a system that can cope up with the gains of your gym. Once you get your leads, you need to worry about conversion, further marketing campaigns and start thinking of a billing system to efficiently manage your growing business.

Sign up here to get you started on our 7-day free coaching to master your tools. By following the social media tips above, your gym will become packed with the leads; so be READY!